Online Marketing Specialist

Краткое описание вакансии:

Airbnb is looking for talented Online Marketing Specialist to join the Online Marketing team in Moscow office. The ideal candidate for this position will be quantitative, fun, motivated, detail-oriented, and excited about marketing within the travel space.

Обязанности:

• Build, manage and optimize effective marketing campaigns for a diverse range of initiatives (e.g., revenue generation, user sign-ups and strategic investment) across various search and social media networks, including Google, Yandex, V and Facebook;
• Create, manage and optimize localized marketing campaigns based on strategic initiatives and deliver on specific CPA goals in native languages;
• Generate and update online marketing reports (via tools and on an ad hoc basis) and regularly share performance metrics to the greater Online Marketing team;
• Manage ongoing communication and workflows with product vendors to help resolve issues, document challenges, facilitate collaborative product roadmap brainstorming sessions, etc.;
• Identify new opportunities and strategies for assigned markets that will assist with scaling our acquisition efforts for specific languages.

Требования:

• 2–5 years of tactical online marketing and account management experience;
• Fluency in English and Russian;
• Knowledge and understanding of global ad platforms (Google, Facebook, etc.) and local ad platforms;
• Highly proficient in Excel (pivot tables, graphs, formulas, etc.);
• Ability to share knowledge and work on a team but also be a self-starter to hit individual ROI goals;
• Familiarity with creating innovative and effective marketing strategies on multiple ad platforms;
• Experience ranging from writing ad copy, trafficking, defining audience targets, structuring tests and generating out-of-the-box solutions to help increase conversions are all musts;
• Ability to work efficiently in a fast-paced, start-up environment;
• Excellent communication skills;
• Must be creative, detail-oriented, organized and results-driven.

Условия:

• Quarterly Employee Travel Coupon
• Competitive salary
• Paid time off
• Apple equipment
• English lessons
• Company social events and themed dress up workdays
• Voluntary medical insurance
• Possibility to travel around the globe
• Much more…